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p 1300 783 113 p +61 2 8064 7276 f +61 2 8064 7277 |
Doubleday Book Club Members
Music Direct is a music mail order club from Doubleday. This club offers a broad range of music categories including; pop/rock, easy listening, country, alternative, blues, world, jazz and classical.
Members of the Doubleday Music Club are recruited with a special introductory offer via direct response media such as inserts in magazines and newspapers, direct mail, corss promotional activity, member-get-member programs and telemarketing. They are mailed monthly and have a commitment to purchase a minimum of items in a given period of time.
Club Types;
Music Direct;
The average member is female (65%), jmale (35%) aged 18-54 years. Married/de facto (54%), single (41%) with no children living at home (54%). Employed full time (43%), part time (25%) not in paid employment (21%).
Hot Music Direct;
Is a club offering alternative and hard rock products as well as dance and rap music. The average member is male (52%), female (48%) aged 18-24 years, single with no children living at home.
Country Music Club;
The club offers country music and easy listening product and has a regional/rural geographic skew. The file is female (62%) and male (38%).
| ::Quantity | 150000 (AUS) 35000 (NZ) |
| ::Selections |
State Post Postcode Gender Dollars Spend Payment Type Member Types Recency Club Types |
| ::Pricing | |
| Rental |
Mailing: $295.00 per 1000 records |
| Set Up Fee | $300.00 |
| Delivery Fee | $25.00 |
| ::Minimum Order | 5000 records |
| ::Deliverability | 95% |
| ::Lead Time | 5 days |
| ::Notes | Extra Selection Costs; |
| Member types; Active members = $295.00 per 1000 records Good, Paid, Cancelled - $225 per 1000 records |
| Selections; Dollars spend, payment type, recency, club type = $30.00 per 1000 records |
| DPID's; Appending DPID's = $5.00 per 1000 records |
| Additional Promotional Opportunities; Insertion into monthly mailings = $150 per 1000 records Insertion into monthly product despatches = $150.00 per 1000 records Product sampling distribution into monthly product despatches = POA Co-marketing opportunities on the internet site = POA |
| ::Terms & Conditions |
List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.
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The List Group - Direct Marketing List Management & Brokerage p 1300 783 113 p +61 2 8064 7276 f +61 2 8064 7277 www.thelistgroup.com.au |