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p 1300 783 113 p +61 2 8064 7276 f +61 2 8064 7277 |
Coles Baby Club
This loyalty database is specifically designed to attact (predominatly) parents expecting a new baby and those that have children under five.
New members can join either on-line, by phone or by completing an application form at most Coles stores. Membership benefits include special offers and extra product discounts, comprehensive information leaflets on health related topics and a quarterly magazine proudly supported by the Centre for Community Child Health, Royal Children's Hostipal Melbourne.
Membership to the Coles Baby Club is free. The file is constantly and meticulously ket up to date by quarterly mailings of the magazine and regular contact with members. In addition, members play a vital part in keeping their own details current so they don't miss any issues of the magazine and other associated product opportunities.
As expected, 97% of the file is made up of women of which 71% are aged between 25-39 years old. A majority of household incomes are $30,000-$69,999. All records are personalised. 40% of the file has email addresses.
| ::Quantity | 331000 |
| ::Selections |
State Postcode Recency Extra Selections |
| ::Pricing | |
| Rental |
Mailing: $250.00 per 1000 records Emailing: $375.00 per 1000 records |
| Set Up Fee | $300.00 |
| Delivery Fee | $25.00 |
| ::Minimum Order | 5000 records |
| ::Deliverability | 95% |
| ::Lead Time | 5 days |
| ::Notes | Extra Selections; Gender Age of Child/Children/Pregnant Women Total number of children in the household Gender of Child Name of Child Member's Age Number of Adults (over 18) in household |
| Extra Selection Costs; |
| "Extra Selections"; $5.00 per 1000 records |
| ::Terms & Conditions |
List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.
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The List Group - Direct Marketing List Management & Brokerage p 1300 783 113 p +61 2 8064 7276 f +61 2 8064 7277 www.thelistgroup.com.au |