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p 1300 783 113 p +61 2 8064 7276 f +61 2 8064 7277 |
Better Homes & Gardens
This list is made up of subsribers (both past and current), reader offer purchasers and competitions entrants. They are the primary purchasers of family goods for themselves and their families. Their involvement with Better Homes & Gardens inspires them in their decisions about home decorating, gardening, DIY projects, home maintenance and cooking. In addition they respond highly to competitions and giveaways.
About Better Homes & Garders readers are made up as follows:
Age; 25-34 = 21%, 35-45 = 54%, 46-55 = 33%, 50+ = 35%.
Family; Married/Defacto = 71%, Children , 16 = 17%, Own/paying of home = 79%
Household Income; $30,000 = 51%, $40,000 = 41%, $50,000 = 32%, $60,000 = 25%
Socio-economic groups; AB = 20%, C = 24%, D = 21%, E = 19%, FG = 17%.
Approximately 65% of current subscribers are personalised.
In addition to current and lapsed subscribers Better Homes & Gardens can also offer reader offer respondees. These people have responded to exclusive Better Homes & Gardens offers that appear in every issue of the magazine. The most popular products sold are craft, gardening and homeware products.
| ::Quantity | 71000 |
| ::Selections |
State Postcode Gender Active/Lapsed Subscribers Reader Offer Respondees |
| ::Pricing | |
| Rental |
Mailing: $400.00 per 1000 records current subscribers: $400.00 per 1000 records Lapsed Subscribers: $350.00 per 1000 records Reader Offer Respondents: $400.00 per 1000 records |
| Set Up Fee | $350 |
| Delivery Fee | $25.00 |
| ::Minimum Order | 3000 records |
| ::Deliverability | 95% |
| ::Lead Time | 5 days |
| ::Notes | Active/Lapsed Subscribers; Active subscribers - 43000 records, Lapsed subscribers = 28000 records |
| Reader Offer Respondees 10000 records |
| ::Terms & Conditions |
List rental costs cover one time usage only. All data is seeded with dummy names to detect unauthorized use and copying in any form is prohibited. Two sample mailing packages will be required for approval by owner.
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The List Group - Direct Marketing List Management & Brokerage p 1300 783 113 p +61 2 8064 7276 f +61 2 8064 7277 www.thelistgroup.com.au |